Which is a Better Investment: A Fitness Center or a Clinic in Slovakia?

When it comes to long-term real estate investments, an essential factor is not only the initial cost but also the return on investment period. In central Bratislava, where demand for commercial property is high, many investors are asking: which will yield a greater profit—a fitness center or a clinic?

In today’s article, we will explore both options from the perspectives of costs, profitability, and attractiveness for investors. We will also address the following questions:

✔ Which is better: a Fitness Center or a Clinic?

✔ Which is more appealing from an investor's perspective?

✔ How much does it cost to open a clinic in central Bratislava?

✔ How long will it take to recoup the investment in establishing and promoting a Fitness Center?

✔ Which option is more cost-effective and offers a faster return

Which is Better: A Fitness Center or a Clinic?

The question of whether a fitness center or a clinic is a better investment depends on several factors. A clinic offers a stable business model with a steady client flow, particularly in the city center, where residents appreciate convenient access to medical services. On the other hand, a fitness center attracts those who are health-conscious and fitness-focused; however, it may be more vulnerable to seasonal demand fluctuations.

A general example on a real property plot that you can visit and view. The building is listed in Alkur's offerings.

Given: Building (located near Gorsky Park)

900 sq. m., 3 floors (an additional floor can be added)
302 sq. m. - built-up area
707 sq. m. - plot area

Price: €2,000,000

Advantages:

1. Prime location
2. Affordable prices
3. High quality
4. Automation
5. Simplicity of services

In sections 3-6, we will go over the figures related to the fitness center.
More details on opening a doctor’s office in Slovakia >>>>>>

Main Expenses:

Property – €2,000,000
Renovation – €500,000
Equipment – €350,000
Other expenses – €100,000

Total Investment – €2,950,000

Operating expenses:

Staff – from €9,000 (2 administrators, 3 trainers, 2 cleaners)
Utilities – €4,000
Maintenance – €1,000
Marketing and advertising – €3,000
Other expenses – €1,000

Total monthly expenses – €18,000

Memberships:

Average price: €50/month
Number of members: 1,200
Revenue from memberships: €60,000/month

Additional services (saunas, personal training): €2,000/month

Total revenue: €62,000/month

Monthly profit:
€62,000 (revenue) - €18,000 (expenses) = €44,000

Annual profit:
€44,000 × 12 = €528,000

Payback period:
€2,950,000 / €528,000 ≈ 6 years

For more information on the fitness center and clinic, see the video at the end of the article.

Targeted social media advertising:
Focus on local residents, students, and office workers.
Loyalty programs:
Discounts for regular clients, referral bonuses.
Opening promotions:
Discounts for the first month, special offers for initial customers.
Collaborations:
Partnerships with local sports and wellness companies, cafes, and sports nutrition stores.

The expenses mentioned earlier can be reduced by implementing the following steps:

1. Process automation: Use digital solutions for access control, registration, and payment processing.
2. Energy-efficient technology: Install energy-saving lighting and heating systems, especially for the sauna, to reduce utility costs.

The choice between investing in a fitness center or a clinic depends on your long-term goals and financial capabilities. After calculating the potential revenues and expenses for this property, we concluded that, at present, it is more profitable to establish a fitness center here. However, it is also worth considering the future and the possibility of opening a clinic in this location if desired.

A clinic offers a more stable income in the long term, while a fitness center can yield high profits with a well-executed growth strategy. The choice is yours—invest in what best aligns with your interests and capabilities.

Alkur is always ready to assist you in choosing the right strategy, helping with the purchase of this property or another, handling documentation, and even overseeing the construction or renovation as your partner in Slovakia.